Today we mark a Fendi Roman historian who is the leader in fashion. A name that is famous for its Fendi handbags, but also to the laboratory for fur, for the gigantic palace of Rome and shop for home furnishing line. Let us see directly from Fendi, the brand’s history:
In 1925 Edward and Adele Fendi opened in Rome, Via del Plebiscito, a small shop with bags attached laboratory fur. And ‘the second generation Fendi with Karl Lagerfeld to begin the process that will transform the fur immutable status symbol at the head of fashion, materials, tanning, coloring and unpublished work. Comes the double F logo, originally used as inner lining of suitcases, the line is launched ready-to-wear fur, followed by ready to wear. In the ’80s Fendi thus becomes a global lifestyle brand. Will then entering the Saddlery, which reflects the spirit of the artisan origins. Silvia Venturini Fendi becomes creative director of menswear and accessories. Among his greatest achievements the baguette, which will stand as the bag of worship, a collectible item, declined thereafter in over six hundred models. In 2004, acquisition by LVMH, has appointed Michael Burke as Managing Director. To celebrate the 80th anniversary of the brand, opens Palazzo Fendi, Peter Marino concept store that combines creative at the same site offices and studios of fur, giving way to a series of unique events that consolidate the identity of the maison, from parade event on the Great Wall to the private concert by Amy Winehouse for opening the store on Avenue Montaigne in Paris.
For this spring / summer 2010 Fendi has launched a collection of bags from truly head turning, before all the Peekaboo Tapestry version of the Fendi spy bag it colorful and super fashion, not to mention the pink neoprene computer bag for all those who can not give up fashion even when they are at work.




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